4 easy steps for creating the most innovative product with high growth potential

Published On - March 13, 2021

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Any techie can innovate and create something new but the key for a business is to create a product with high growth potential.

A product should not only solve a problem and be valuable but instead, it should be easy to adopt and use too. Below are 4 steps to ensure that your product is the next big thing.

  1. Easy to start

Large corporates often make procedures that deliberately make it hard to do business. It is like that they are purposely trying to frustrate their customers. Starting from long introductory forms to jargonized user manuals. The best example is the CAPTCHA screens that people have to fill to prove that they are human. It is too difficult to read, Uppercase vs lower case, I vs 1, 0 vs O and many more. Customers are often caught in an endless loop.

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  1. Easy to convert

In today’s world, it is impossible to not have a competitor. One must have a close eye on the existing competition. The aim should be to create a similar product with additional features so that it is easier for the customer to adapt to your new product. You should always adhere to the industry standards and it may mean that you will need to use the same plugs or the data format, user interface. By doing so your customer will have to change his/her behavior as little as possible.

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  1. Easy to use

The key here is to minimalize the customer frustration. Once you have started and converted your customers the next step is to retain them and make them master your product. This requires design sensibility and the ability to put yourself in your customer’s shoes. To do this you will require a clear user interface, transparent documentation, and outstanding customer support.

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  1. Easy to share

It is difficult to make a product that is so compelling that people would want to share it. And if you do than it is a shame if there is no easy way to do so. Word of mouth marketing is the best publicity any business can ever get. To do so make sure that the ‘Share this’ and ‘Comment here’ buttons on your website and all other reach-out portals are up to date and actually working.

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